Breaking News
December 14, 2018 - Reference Infliximab, Biosimilar Equivalent for Crohn’s Disease
December 14, 2018 - New contact lens to treat eye injuries
December 14, 2018 - Acne could have a genetic basis find researchers promising new cure
December 14, 2018 - Higher physical activity associated with improved mood
December 14, 2018 - New UGA study points to optimal hypertension treatment for stroke patients
December 14, 2018 - Study highlights factors that can reduce food cravings
December 14, 2018 - Researchers discover Ebola-fighting protein in human cells
December 14, 2018 - Fentanyl surpasses heroin in cause of U.S. drug overdose deaths
December 14, 2018 - When Heart Attack Strikes, Women Often Hesitate to Call for Help
December 14, 2018 - A warning about costume contacts
December 14, 2018 - Study examines link between peripheral artery disease and heart attack
December 14, 2018 - Researchers develop biotechnological tool to produce antifungal proteins in plants
December 14, 2018 - 3D-printed adaptive aids can benefit patients with arthritis
December 14, 2018 - Chronic bullying during adolescence impacts mental health
December 14, 2018 - Integral Molecular and Merus collaborate to develop bispecific antibody therapeutics
December 13, 2018 - Importance of cell cycle and cellular senescence in the placenta discovered
December 13, 2018 - Gold “nanoprisms” open new window into vessels and single cells
December 13, 2018 - Research findings could lead to new targets for cancer-fighting therapeutics
December 13, 2018 - Butantan Institute signs collaboration agreement with MSD to develop dengue vaccines
December 13, 2018 - Study explores how patients want to discuss symptoms with doctors
December 13, 2018 - RUDN medics first to gather scattered data on hepatitis morbidity in Somalia
December 13, 2018 - Age and gender disparities found in use of bed nets to prevent malaria in sub-Saharan Africa
December 13, 2018 - Caffeine therapy benefits developing brains of premature babies
December 13, 2018 - New review focuses on electrospinning techniques used in musculoskeletal tissue engineering
December 13, 2018 - A new division focused on human immune system
December 13, 2018 - Zogenix Announces Positive Phase 3 Trial Results on the Efficacy and Safety of Fintepla (ZX008) in Dravet Syndrome
December 13, 2018 - BCR ABL Genetic Test: MedlinePlus Lab Test Information
December 13, 2018 - Caffeinated beverages during pregnancy linked to lower birth weight babies
December 13, 2018 - Stanford Medicine Health Trends Report examines opportunity to democratize health care
December 13, 2018 - Obsessive-compulsive disorder may protect individuals from obesity
December 13, 2018 - Scientists investigate how a painful event is processed in the brain
December 13, 2018 - Genetic study reveals new insights into underlying causes of moderate-to-severe asthma
December 13, 2018 - Study uncovers new genetic clues to frontotemporal dementia
December 13, 2018 - Vitamin C supplementation for pregnant smokers may reduce harm to infants’ lungs
December 13, 2018 - New study reveals yin-yang personality of dopamine
December 13, 2018 - Research identifies nerve-signaling pathway behind sustained pain after injury
December 13, 2018 - Children with high levels of callous traits show widespread differences in brain structure
December 13, 2018 - Long-term Benefit of Steroid Injections for Knee Osteoarthritis Challenged
December 13, 2018 - Adding new channels to the brain remote control
December 13, 2018 - In the Spotlight: A different side of neuroscience
December 13, 2018 - Medical Marvels: Using immunotherapy for melanoma that spread to the brain
December 13, 2018 - Puzzles do not keep dementia away finds study
December 13, 2018 - New mouse model shows potential for rapid identification of promising muscular dystrophy therapies
December 13, 2018 - Study reveals urban and rural differences in prenatal exposure to essential and toxic elements
December 13, 2018 - New collaborative partnership in quest of novel antibiotics
December 13, 2018 - Single tau molecule holds clues to help diagnose neurodegeneration in its earliest stages
December 13, 2018 - AHA Scientific Statement: Low Risk of Side Effects for Statins
December 13, 2018 - What Is Acute Flaccid Myelitis?
December 13, 2018 - How bereaved people control their thoughts without knowing it
December 13, 2018 - Health care democratization underway, according to 2nd annual Stanford Medicine Health Trends Report | News Center
December 13, 2018 - Going Beyond a Single Color
December 13, 2018 - London-based startup launches ‘thedrug.store’ aiming to clean up CBD industry
December 13, 2018 - Loss of tight junction barrier protein results in gastric cancer development
December 13, 2018 - Novel way to efficiently deliver anti-parasitic medicines
December 13, 2018 - RKI publishes new data on disease prevention and utilization of medical services
December 13, 2018 - High-tech, flexible patches sewn into clothes could help to stay warm
December 13, 2018 - The CCA releases three reports on requests for medical assistance in dying
December 13, 2018 - Restoring Hair Growth on Scarred Skin? Mouse Study Could Show the Way
December 13, 2018 - Probiotic use may reduce antibiotic prescriptions, researchers say
December 13, 2018 - Drug repositioning strategy identifies potential new treatments for epilepsy
December 13, 2018 - Chronic rhinitis associated with hospital readmissions for asthma and COPD patients
December 13, 2018 - Food poisoning discovery could save lives
December 13, 2018 - Cloned antibodies show potential to treat, diagnose life-threatening fungal infections
December 13, 2018 - Exercise may reduce colorectal cancer risk after weight loss
December 13, 2018 - Russian scientists create hardware-information system for brain disorders treatment
December 13, 2018 - Moderate alcohol consumption linked with lower risk of hospitalization
December 13, 2018 - Nurturing Healthy Neighborhoods | NIH News in Health
December 13, 2018 - Rise in meth and opioid use during pregnancy
December 13, 2018 - Researchers gain new insights into pediatric tumors
December 13, 2018 - FSU study finds racial disparity among adolescents receiving flu vaccine
December 13, 2018 - Study investigates attitudes toward implementation of ‘sex as a biological variable’ policy
December 13, 2018 - Drug cocktail induces cancer cell death by switching off energy supply
December 13, 2018 - Baculovirus virion completely eliminates liver-stage parasites in mouse model
December 13, 2018 - Researchers create noninvasive technology that detects when nerve cells fire
December 13, 2018 - Allen Institute for Immunology to partner with CU Anschutz to understand dynamics of human immune system
December 13, 2018 - Inability to do daily living tasks delays discharge of mental health patients
December 13, 2018 - Treating patients with hypertension induced albuminuria
December 13, 2018 - New substance could improve efficacy of established breast cancer treatments
December 13, 2018 - Scientists develop new stem cell line to study conversion of stem cells into muscle
December 13, 2018 - Re-programming the body’s energy pathway boosts kidney self-repair
Highlighting Advances in Bioengineering and Analytical Technologies with eBooks

Highlighting Advances in Bioengineering and Analytical Technologies with eBooks

image_pdfDownload PDFimage_print

Image Credit: Makc/Shutterstock.com

The fundamentals of digital content marketing and complex scientific industries can be considered at odds with one another. One is driven by the ease of digestibility and the other by a sense of quality in breadth and depth.

Synthesizing the key points of innovations in bioengineering and analytical technologies into a brief blog post or a snippet on social media might seem impossible, even counterintuitive. Yet it is possible to explore the intricacies of bioengineering and analytical technologies in an indulgent, marketing-friendly manner.

eBooks are often considered the natural evolution of the whitepaper. Unconstrained by the requirements of alternative forms of digital content with regards to word count and on-page SEO, they offer you a platform to tell your bioengineering or analytical technologies without limitations for the sake of brevity or keyword density.

An eBook isn’t a miracle cure for all that ails your bioengineering and analytical technologies digital marketing strategy, but they can perform a critical role in conveying detailed and complicated data while opening new avenues of lead generation.

The Purpose of an Analytical Technologies eBook

There are two key reasons to center your analytical technologies digital marketing strategy around an eBook.

Firstly, they provide a sense of valuable longevity that is often lost in the digital space. Readers are encouraged to download PDF versions of your analytical technologies eBook by completing form submissions, which generates named leads and a dedicated base of potential newsletter or email marketing subscribers. In the age of GDPR, providing reliable and authoritative content is the safest and most efficient way to acquire data from new consumers.

AZoTopTip: Spend time considering the design and layout. Often design can be an afterthought, but in reality, it should be at the forefront of your mind when thinking what content will be in your final eBook. It will ultimately help guide what you decide to place one each page. Good design does not only consider the aesthetic appeal but how easy it will be for the reader to use.

Authority and reliability factor into the second key purpose of using eBooks for your analytical technologies marketing push. An eBook comprises all the technical specialty of a whitepaper in a shareable format, with a pristine narrative style and attractive visual indicators. These factors are also relevant to the new digital landscape of post-GDPR, where increasingly circumspect readers demand the highest-quality content. eBooks are richly-produced, comprehensive, and easily-navigable. This enhances your brand awareness and helps you corner a particular niche in the analytical technology sector by dominating the subject with regards to credibility and shareability.

Analytical Technologies eBook: A Case Study

AZoNetwork is one of the world’s leading science marketing companies, providing specialized digital marketing solutions for companies in the medical and life science sector. We generated an immense eBook for Pittcon, titled: Exploring the Latest Laboratory Science Innovations at Pittcon.

This eBook is megalithic compared to alternative forms of digital content. Separated into five distinct chapters with clearly-defined subsections, the eBook was envisaged as a comprehensive exploration of the latest advances in genomic analysis, bioengineering and analytical technologies presented at Pittcon 2017.

It served as a practical guide for scientists and interested professionals across a broad demographic cross-section, without alienating individual readerships. While the overarching structure explores sectors as varied as genomic analysis, food safety, and pharmaceutical R&D, the individual chapters function as a deep-dive into specific sectors.

The strong narrative structure enables easy navigation to key areas of the text. Individuals that download the PDF can consume the content as quickly or as slowly as possible, revisiting the eBook and returning to previous points as easy as bookmarking a page.

This allows eBooks to function as a suitable reference material, with tangible ROIs, trackable metrics in the form of downloads, and self-evident success with regards to building brand awareness.

eBooks from AZoNetwork

AZoNetwork can provide eBooks for distinct applications, product ranges, conferences reviews, and more. These can form the heart of a dedicated digital marketing strategy that works to convey all the intricacies of complex subjects in an attractive and ingenuitive way.

If you would like to learn more about designing an eBook and developing a concurrent digital marketing strategy, please do not hesitate to contact us.

Click the below link to learn more about AZoNetwork’s content creation services.

About AZoNetwork

Having worked in the Advanced Ceramics industry for over a decade in the 90’s, founder, Dr. Ian Birkby recognized that engineers, designers and scientists often required educating in the potential uses and applications of Advanced Materials before they could utilize them in their products and processes.

This recognition of market demand and the emerging power of the internet led to the launch of our first site, AZoM.com – The A to Z of Materials in 2000.

Although the business has grown significantly to include a range of science, technology, medical and life science platforms, it has always stayed true to its principal aim:

We love telling science, technology and medical stories to people who can make a difference. Everything else follows from that.

Today we tell these stories across all digital platforms to a monthly addressable audience in excess of 5 million unique individuals.

Our customers come from all scientific, technological and medical sectors. Our extensive web footprint and subscriber base allows us to display a measurable return on investment to billion dollar multi-nationals and SME start-ups.

From Content Creation, through targeted distribution to closing the loop with the unique AZoIntel Content Performance analytics platform, AZoNetwork now provides a highly effective Science Marketing Platform based on its own unique Marketing Science.

About author

Related Articles