Breaking News
March 23, 2019 - Excess hormones could cause a condition that can lead to blindness in women, study finds
March 23, 2019 - Dramatic shifts in first-time opioid prescriptions bring hope, concern
March 23, 2019 - Antidepressant drugs may not work when neurons are out of shape
March 23, 2019 - TTUHSC El Paso to establish endowed chair in neurology through a major grant
March 23, 2019 - New device approved by FDA for treating patients with moderate-to-severe heart failure
March 23, 2019 - People with peripheral artery disease have lower Omega-3 Index, shows research
March 23, 2019 - Trigger warnings have minimal impact on how people respond to content, shows research
March 23, 2019 - Gilead Announces Data From Two Studies Supporting Further Development of GS-6207, a Novel, Investigational HIV-1 Capsid Inhibitor as a Component of Future Long-Acting HIV Therapies
March 23, 2019 - Selfish genetic elements amplify inflammation and age-related diseases
March 23, 2019 - Study provides new understanding of how the brain recovers from damage caused by stroke
March 23, 2019 - CRISPR/Cas libraries could revolutionize drug discovery
March 23, 2019 - Allergic reaction during pregnancy may alter sexual-development in offspring’s brain
March 23, 2019 - Seeing through a robot’s eyes helps those with profound motor impairments
March 23, 2019 - Recent research shows that ease of breastfeeding after C-section differs culturally
March 23, 2019 - Newly discovered parameters offer more control over efficient release of drugs
March 23, 2019 - ‘De-tabooing’ of abortion- Women would like more support from health care community
March 23, 2019 - Anti-TB drugs can increase susceptibility to Mtb reinfection
March 23, 2019 - New survey indicates need of attention to neglected tropical diseases
March 23, 2019 - Innovative in vitro method to develop easy-to-swallow medicine for children and older people
March 23, 2019 - Sugary drinks could raise risk of early deaths finds study
March 23, 2019 - Lian wins ENGINE grant for stem-cell-based therapy to treat Type 1 diabetes
March 23, 2019 - Overall, Physicians Are Happy and Enjoy Their Lives
March 23, 2019 - Researchers discover how blood vessels protect the brain during inflammation
March 23, 2019 - CDC study shows modest improvement in optimal hospital breastfeeding policy
March 23, 2019 - Family-based prevention program to reduce alcohol use among older teens
March 23, 2019 - Remote monitoring of implanted defibrillators in heart failure patients prevents hospitalizations
March 23, 2019 - Appropriate doffing of personal protective equipment may reduce healthcare worker contamination
March 23, 2019 - Window screens can suppress mosquito populations, reduce malaria in Tanzania
March 23, 2019 - Researchers discover new biomarker for postoperative liver dysfunction
March 23, 2019 - Pregnancy history may be linked to cognitive function in older women, finds study
March 23, 2019 - Study shows ticagrelor is equally safe and effective as clopidogrel after heart attack
March 23, 2019 - FDA Approves First Drug for Postpartum Depression, Zulresso (brexanolone)
March 23, 2019 - New guidelines outline new treatment management for psoriasis
March 23, 2019 - Thermally abused cooking oil may promote progression of breast cancer
March 23, 2019 - High-fructose corn syrup fuels growth of colon tumors in mice
March 23, 2019 - Partnership aims at establishing best practices to promote diversity in clinical trials
March 23, 2019 - New study examines presence of microbes in tap water from residences, office buildings
March 23, 2019 - Early life trauma may affect brain structure, contribute to major depressive disorder
March 23, 2019 - NIH starts clinical trial of drug to treat cravings associated with opioid use disorder
March 23, 2019 - Cervix bacteria, immune factors could be a warning signal of premature birth, reports new research
March 23, 2019 - Worst-ever emergency care performance figures underscore the need to focus on staffing
March 23, 2019 - The Current issue of “The view from here” is concerned with Cancer
March 23, 2019 - Mouse model validates how ‘good’ and ‘bad’ bacteria affect acne
March 23, 2019 - Individual amygdala neurons respond to touch, imagery and sounds
March 23, 2019 - Combination of two topical creams can prevent cancer
March 23, 2019 - Study suggests depression screening when assessing African-Americans for schizophrenia
March 23, 2019 - New electronic support system for choosing drug treatment based on patient’s genotype
March 23, 2019 - First-of-its-kind study provides pregnancy statistics of imprisoned U.S. women
March 23, 2019 - Marinus Pharmaceuticals Initiates Phase 3 Study in Children with PCDH19-Related Epilepsy
March 23, 2019 - Laparoscopy: MedlinePlus Lab Test Information
March 23, 2019 - Shellfish allergies: can they be treated?
March 23, 2019 - Toilet seat heart monitoring system
March 23, 2019 - Researchers identify way to improve common treatment for PTSD
March 23, 2019 - High potency cannabis use linked to psychosis finds study
March 23, 2019 - Evoke Pharma Submits Response to FDA Review Letter for Gimoti NDA
March 23, 2019 - Tracking HIV’s ever-evolving genome in effort to prioritize public health resources
March 23, 2019 - Scientists grow most sophisticated brain organoid to date
March 23, 2019 - ADHD drug raising risk of psychosis
March 22, 2019 - FDA approves brexanolone, first drug developed to treat postpartum depression
March 22, 2019 - Gruesome cat and dog experiments by the USDA exposed
March 22, 2019 - Ball pits used in children’s physical therapy may contribute to germ transmission
March 22, 2019 - Long-term use of inexpensive weight-loss drug may be safe and effective
March 22, 2019 - FDA Approves Sunosi (solriamfetol) for Excessive Daytime Sleepiness Associated with Narcolepsy or Obstructive Sleep Apnea
March 22, 2019 - Anti-Müllerian Hormone Test: MedlinePlus Lab Test Information
March 22, 2019 - Finding the right exercise, diet aids for HIV patients
March 22, 2019 - Health Plans For State Employees Use Medicare’s Hammer On Hospital Bills
March 22, 2019 - Researchers develop new tool for imaging large groups of neurons in living animals
March 22, 2019 - Certain bacteria and immune factors in vagina may cause or protect against preterm birth
March 22, 2019 - Research identifies guidelines for prioritizing hepatitis C treatment in U.S. prisons
March 22, 2019 - Novel breath test could pave new way to non-invasively measure gut health
March 22, 2019 - Pharmaceutical and personal care products may result in new contaminants in waterways
March 22, 2019 - New model could revolutionize the way researchers investigate spread of pathogens
March 22, 2019 - MSU professor receives NSF CAREER grant for biosensor diagnostics
March 22, 2019 - High-fat, high-sugar diet in mouse mothers causes problems in the hearts of offspring
March 22, 2019 - ACC: Catheter Ablation Does Not Cut Mortality, Stroke in A-Fib
March 22, 2019 - Wiedemann-Rautenstrauch syndrome – Genetics Home Reference
March 22, 2019 - Health insurance is not assurance of healthcare
March 22, 2019 - Supporting “curiosity-driven research” at the Discovery Innovation Awards
March 22, 2019 - Must-Reads Of The Week (Some Flying Below The Radar)
March 22, 2019 - Newly engineered nanoscale protein micelles can be tracked by MRI
Young people’s awareness of alcohol marketing associated with increased consumption, finds study

Young people’s awareness of alcohol marketing associated with increased consumption, finds study

image_pdfDownload PDFimage_print

Young people’s awareness of alcohol marketing – and their ownership of alcohol-branded merchandise – is associated with increased and higher-risk consumption, a landmark study has found.

Published in BMJ Open, the research – led by the University of Stirling and the Cancer Policy Research Centre at Cancer Research UK – revealed that 11 to 19-year-old current drinkers, who report high alcohol marketing awareness, are one-and-a-half-times more likely to be higher risk drinkers, compared to those who have low or medium awareness.

In young people who have never consumed alcohol, those who own alcohol-branded merchandise are twice as likely to be susceptible to drink in the next year, the research found.

Significantly, the paper reports that 82 per cent of young people recalled seeing at least one form of alcohol marketing in the month preceding the survey, with at least half estimated to have seen 32 or more instances – equating to one per day. Meanwhile, one fifth reported owning alcohol-branded merchandise.

The study – led by Dr Nathan Critchlow, of the University’s Institute of Social Marketing (ISM) – is the first to examine awareness of alcohol marketing and ownership of branded merchandise in a demographically representative sample of young people across the UK, including those both above and below the legal purchase age for alcohol.

Dr Critchlow said: “Alcohol marketing is more than advertising; it exists in many different forms – more commonly known as the marketing mix – and we found this was reflected in what young people recalled. More than a third of young people recalled seeing alcohol advertising through television, celebrity endorsement, and special offers in the week before they participated in the survey, while more than a fifth recalled seeing outdoors adverts or adverts on social media.

“Although alcohol consumption can be influenced by a variety of factors, we found that the association between alcohol marketing and increased consumption and higher-risk drinking in current drinkers, remained even after controlling for a range of demographic and confounders, such as parental and peer drinking. This was also true for the association between owning branded merchandise and susceptibility in never-drinkers.”

The study used data from the 2017 Youth Alcohol Policy Survey – a cross-sectional, YouGov-conducted survey with 11 to 19-year-olds across the UK. The weighted sample – of 3,399 young people – had an average age of 15.18 years old, an even distribution for gender, and 76 per cent were below the legal purchasing age. Of the weighted sample, 1,590 were current drinkers – with 44 per cent of those classified as being at higher risk – and 1,623 were never drinkers, with half of those classified as susceptible to drink in the next year.

The team measured how frequently young people recalled seeing nine different forms of alcohol marketing in the month preceding the study, ranging from traditional advertising – for example, in the press and on television; alternative marketing – such as sponsorship and competitions; and retail marketing – including price promotions.

Awareness was also estimated across the past month, and young people were categorised as reporting either low awareness (approximately every other day or less), medium awareness (approximately every day), and high awareness (almost twice a day or more).

Dr Critchlow said: “The new study provides insight into the forms of alcohol marketing that young people are aware of, how frequently they recall seeing alcohol marketing, and what factors are associated with higher awareness of alcohol marketing and ownership of alcohol branded merchandise.

“The influence that alcohol marketing has on young people, and how it is self-regulated in the UK, continues to be a topic of debate. The Scottish Government’s latest alcohol strategy includes plans to consult on alternative controls for alcohol marketing, and Ireland have recently passed legislation to this effect. Our findings lend support to these steps to examine further feasible, appropriate, and effective ways of reducing exposure in young people.”

Dr Jyotsna Vohra, Cancer Research UK’s head of cancer policy research, said: “Alcohol can cause seven different types of cancer: mouth, breast, bowel, liver, pharyngeal, oesophageal, and laryngeal. It’s responsible for almost 12,000 cancer cases annually in the UK, and worryingly only 1 in 10 people know its link to cancer.

“The more you drink the greater the risk and this is why the Chief Medical Officers’ guidelines recommend no more than 14 units per week as a safer level of drinking. We know that not everyone who drinks will develop cancer but it doesn’t hurt to cut down.”

Source:

https://www.stir.ac.uk/news/2019/03/new-study-sheds-light-on-link-between-alcohol-marketing-and-increased-consumption-in-young-people/

Tagged with:

About author

Related Articles