Breaking News
February 23, 2019 - U.S.-based patient advocacy organizations received majority of pharma donations, finds study
February 23, 2019 - UCL and AIIMS collaborates to increase academic and student exchange
February 23, 2019 - Mechanism behind how diabetes causes muscle loss revealed
February 23, 2019 - Hepatocellular carcinoma diagnosis, prognosis and treatment may improve by identifying a protein
February 23, 2019 - The American Heart Association issues new reference toolkit for healthcare providers
February 23, 2019 - Studies explore physiological dangers that climate change will have on animal life
February 23, 2019 - Penn study reveals increase in health-related internet searches before ER visits
February 23, 2019 - Intensive therapy during early stages of MS leads to better long-term outcomes
February 23, 2019 - Prenatal Fluconazole Exposure Increases Neonatal Risks
February 23, 2019 - Mental Health Screening: MedlinePlus Lab Test Information
February 23, 2019 - Study suggests birth mechanics are part of the process that leads to autism
February 23, 2019 - Unhealthy diet linked to poor mental health
February 23, 2019 - Study gives a snapshot of crocodile evolution
February 23, 2019 - Research finds steep rise in self-poisonings among young people
February 23, 2019 - American Gastroenterological Association announces “AGA Future Leaders Program”
February 23, 2019 - Scientists uncover new mechanisms regulating neural stem cells
February 23, 2019 - Combinations of certain insecticides turn out to be lethal for honeybees
February 23, 2019 - AHA News: Why Are Black Women at Higher Risk of Dying From Pregnancy Complications?
February 23, 2019 - NIMH » Anxiety Disorders
February 23, 2019 - Autistic people urgently need access to tailored mental health support
February 23, 2019 - Newly designed molecule could benefit people with Friedrich’s Ataxia
February 23, 2019 - Chinese CRISPR twins may have better cognition and memory
February 23, 2019 - Study finds new genetic clues associated with asthma in African ancestry populations
February 23, 2019 - Fetal signaling pathways may offer future opportunities to treat lung damage
February 23, 2019 - Early-stage osteoarthritis drug wins prestigious innovation award
February 23, 2019 - Researchers report positive findings with dasotraline for ADHD in children ages 6-12
February 23, 2019 - News study reanalyzes the effects of noncaloric sweeteners on gut microbiota
February 23, 2019 - New device allows scientists to reproduce blow effects on the heart in lab
February 23, 2019 - Holy herb identified as a potential treatment for Alzheimer’s disease
February 23, 2019 - New technology platform digitally counts growth factors in single cells
February 23, 2019 - Physicians still remain at higher risk for burnout compared to other professionals
February 23, 2019 - Surgery and other treatments offer viable options for adult scoliosis
February 23, 2019 - Reduced antibody adaptability may make the elderly more vulnerable to influenza
February 23, 2019 - Researchers find increased rates of CRC screening in Kentucky after Medicaid expansion
February 23, 2019 - Neighborhood income, education associated with risk of disability progression in MS patients
February 23, 2019 - Endocrine Society opposes new rule that restricts access to Title X Family Planning Program
February 23, 2019 - 2019 guidelines for management of patients with atrial fibrillation
February 23, 2019 - Surprise rheumatoid arthritis discovery points to new treatment for joint inflammation
February 23, 2019 - A just-right fix for a tiny heart
February 23, 2019 - UMass Amherst scientist explores role of citrus peel in decreasing gut inflammation
February 23, 2019 - Owlstone Medical and Shanghai Renji Hospital collaborate to initiate breath biopsy lung cancer trial
February 23, 2019 - AMSBIO’s comprehensive portfolio of knock-out cell lines and lysates
February 23, 2019 - New app reliably determines physicians’ skills in forming accurate, efficient diagnoses
February 23, 2019 - Peripheral nerve injury can trigger the onset and spread of ALS, shows study
February 23, 2019 - Researchers uncover mechanisms that prevent tooth replacement in mice
February 23, 2019 - Once-a-day capsule offers new way to reduce symptoms of chronic breathlessness
February 23, 2019 - FDA Adds Boxed Warning for Increased Risk of Death with Gout Medicine Uloric (febuxostat)
February 23, 2019 - Phone-based intervention aids rheumatoid arthritis care
February 23, 2019 - Opioid epidemic makes eastern inroads and targets African-Americans
February 23, 2019 - New identified biomarker predicts patients who might benefit from HER2-targeted agents
February 23, 2019 - Study offers new insights into mechanisms of changes in erythrocytes under stress
February 23, 2019 - Antipsychotic polypharmacy may be beneficial for schizophrenia patients
February 23, 2019 - Researchers investigate how marijuana and tobacco co-use affects quit attempts by smokers
February 23, 2019 - Patients with diabetes mellitus have high risk of stable ischemic heart disease
February 23, 2019 - Transparency on healthcare prices played key role in Arizona health system’s turnaround
February 23, 2019 - A comprehensive, multinational review of peppers around the world
February 23, 2019 - Study finds modest decrease in burnout among physicians
February 23, 2019 - A simple change can drastically reduce unnecessary tests for urinary tract infections
February 23, 2019 - Deep Learning-Enhanced Device Detects Diabetic Retinopathy
February 23, 2019 - Researchers discover new binding partner for amyloid precursor protein
February 23, 2019 - Modest decrease seen in burnout among physicians, researchers say | News Center
February 23, 2019 - Transplanting bone marrow of young mice into old mice prevents cognitive decline
February 23, 2019 - Mogrify to accelerate novel IP and cell therapies using $3.7m USD funding
February 23, 2019 - Johns Hopkins study describes cells that may help speed bone repair
February 23, 2019 - Scientists demonstrate influence of food odors on proteostasis
February 23, 2019 - Researchers unlock the secret behind reproduction of fish called ‘Mary’
February 23, 2019 - Acupuncture Could Help Ease Menopausal Symptoms
February 23, 2019 - Researchers use AI to detect early signs of Alzheimer’s
February 23, 2019 - On recovery, vulnerability and ritual: An exhibit in white | News Center
February 23, 2019 - Memory Stored in Unexpected Region of the Brain
February 23, 2019 - Several health experts worldwide gather at EUDONORGAN event
February 23, 2019 - Discovery of potent compound in native California shrub may lead to treatment for Alzheimer’s
February 22, 2019 - Researchers create new map of the brain’s own immune system
February 22, 2019 - ICHE’s reviews on surgical infections, unnecessary urine tests, and nurses’ role in antibiotic stewardship
February 22, 2019 - UK Research and Innovation invests £200 million to create new generation of AI leaders
February 22, 2019 - Takeda collaboration to boost fight against Alzheimer’s and other neurodegenerative diseases
February 22, 2019 - Heavy drinking may change DNA, leading to increased craving for alcohol
February 22, 2019 - U.S. opioid deaths jump fourfold in 20 years; epidemic shifts to Eastern states | News Center
February 22, 2019 - 5 Questions with William Turner on Diversity in Medicine
February 22, 2019 - HHS Finalizes Rule Seeking To Expel Planned Parenthood From Family Planning Program
Exploring NMR Spectroscopy Applications through Interesting Infographics

Exploring NMR Spectroscopy Applications through Interesting Infographics

image_pdfDownload PDFimage_print

Nuclear magnetic resonance (NMR) spectroscopy is an innovative spectroscopic technique used to observe the local magnetic fields of specific atomic nuclei.

This opening sentence probably doesn’t capture your attention, nor entice you to read on. It isn’t beneficial to readers that are active in the field of magnetic resonance analysis, nor educated professionals that are interested in leading spectroscopic techniques. It is the sort of cerebral concept that is best shared in a visual format.

Infographics are unique pieces of content that compound complex data, imagery, and text into a neat aesthetic package. It can succinctly highlight the capacities of a complicated analytical method such as NMR spectroscopy in a uniquely attractive way.

The reason infographics perform so well is that they speak to the mindset of the average digital user, performing on three key fronts. They are:

  • Attractive
  • Easily-digestible
  • Shareable

In this blog post, we will explore the performance of infographics in more detail with a focus on a successful infographic targeting NMR spectroscopy for food sample analysis.

NMR Spectroscopy and the ‘Buzz’ About Fake Honey

The underlying beauty of an interesting infographic is its ability to synthesize information and aesthetics to highlight data patterns and conclusions with a unique sense of character.

The Buzz Around Fake Honey is an infographic from AZoNetwork for Bruker. We designed it to highlight a novel Honey-Profiling module for their FoodScreener product, which used NMR spectroscopy to determine the authenticity and quality of honey samples. This could have been conveyed in a blog post with links back to the product page to enhance site rankings on Google. It could have been explored in a whitepaper, which may have enticed interested readers to engage with the content and potential complete form submissions.

These strategies are perfectly valid for marketing science stories. However, the commercial applications of the Honey-Profiling module represented a potentially broader readership that might be inaccessible via these established channels. Professionals with an interest in food purity might never come across text-based content regarding NMR spectroscopy through organic or paid search. They are much more likely to discover an interesting infographic, however.

AZoInsights: Infographics are as much as 3x more likely to be shared on social media than any other form of content. Search traffic for infographics increased by over 800% in just a two-year period.

In the old storytelling adage, it is better to show rather than tell. With the Bruker infographic, we showed the narrative hook of this application of NMR spectroscopy with striking visuals that conveyed relevant data.

Bruker NMR Honey-Profiling infographic by AZoNetworkThe infographic is structured around the widely-publicized factor of bee colony collapse. It draws interest by making the niche concept of NMR spectroscopy as broadly applicable as possible.

Instead of bludgeoning readers with a damning introductory paragraph of environmental change, the infographic conveys the facts with immediacy.

This information flows naturally through via a narrative leading towards the importance of Bruker’s Honey-Profiling module.

Conclusive data was conveyed through clear and visually-attractive side-by-side charts for comparison at a glance. It is easy to understand the compositional variations between raw and ‘fake’ honey with a beehive-like arrangement of hexagonal data sets.

Then, in a simple closing statement, Bruker and the product are introduced. There is no need to labor the point as the benefits of the product speak for themselves.

Compressing multimedia and information in this manner makes content inherently more shareable. This in-turn drives website tragic and user-brand engagement, thus organically expanding the site’s radius of visibility to search engines.

Interesting Infographics from AZoNetwork

AZoNetwork is one of the world’s foremost science marketing organizations with demonstrable expertise providing quality infographics for customers in some of the most complex fields of research.

As well as the NMR spectroscopy infographic, we also designed Seeing the Unseen: Using Electron Paramagnetic Resonance to Detect Free Radicals for Bruker.

If you would like any more information, please do not hesitate to contact us.

About AZoNetwork

Having worked in the Advanced Ceramics industry for over a decade in the 90’s, founder, Dr. Ian Birkby recognized that engineers, designers and scientists often required educating in the potential uses and applications of Advanced Materials before they could utilize them in their products and processes.

This recognition of market demand and the emerging power of the internet led to the launch of our first site, AZoM.com – The A to Z of Materials in 2000.

Although the business has grown significantly to include a range of science, technology, medical and life science platforms, it has always stayed true to its principal aim:

We love telling science, technology and medical stories to people who can make a difference. Everything else follows from that.

Today we tell these stories across all digital platforms to a monthly addressable audience in excess of 5 million unique individuals.

Our customers come from all scientific, technological and medical sectors. Our extensive web footprint and subscriber base allows us to display a measurable return on investment to billion dollar multi-nationals and SME start-ups.

From Content Creation, through targeted distribution to closing the loop with the unique AZoIntel Content Performance analytics platform, AZoNetwork now provides a highly effective Science Marketing Platform based on its own unique Marketing Science.

Tagged with:

About author

Related Articles