Breaking News
December 17, 2018 - Tailored Feedback at CRC Screen Improves Lifestyle Behaviors
December 17, 2018 - Loss of two genes drives a deadly form of colorectal cancer, reveals a potential treatment
December 17, 2018 - How the Mediterranean Diet Can Help Women’s Hearts
December 17, 2018 - Sustained connections associated with symptoms of autism
December 17, 2018 - Concussion rates among young football players were higher than previously reported
December 17, 2018 - Cresco Labs granted approval to operate marijuana dispensary in Ohio
December 17, 2018 - Study provides insight into health risks facing new mothers
December 17, 2018 - AMSBIO expands Wnt signaling pathway product range to aid research
December 16, 2018 - Surgical treatment unnecessary for many prostate cancer patients
December 16, 2018 - Excess weight responsible for cancers globally finds report
December 16, 2018 - Regular sex associated with greater enjoyment of life in seniors
December 16, 2018 - Social stigma contributes to poor mental health in the autistic community
December 16, 2018 - Multidisciplinary team successfully performs complex surgery on patient suffering from enlarged skull
December 16, 2018 - Experts analyze data that can guide antidepressant discontinuation
December 16, 2018 - Menlo Therapeutics’ Successful Phase 2 Clinical Trial of Serlopitant Demonstrates Reduction of Pruritus Associated with Psoriasis
December 16, 2018 - Siblings of children with autism or ADHD are at elevated risk for both disorders
December 16, 2018 - New project aims to understand why and how metabolic disorders develop in patients
December 16, 2018 - Diets containing GM maize have no harmful effects on health or metabolism of rats
December 16, 2018 - Are doctors and teachers confusing immaturity and attention deficit?
December 16, 2018 - Hearing loss linked with increased risk for premature death
December 16, 2018 - Chromatrap buffer reagents for lysing cells offer many benefits
December 16, 2018 - Young Breast Cancer Patients Face Higher Risk for Osteoporosis
December 16, 2018 - 3-D printing offers helping hand to people with arthritis
December 16, 2018 - Community Health Choice helps manage complex and chronic care conditions
December 16, 2018 - Regular trips out could dramatically reduce depression in older age
December 16, 2018 - CWRU to use VivaLNK’s Vital Scout device for stress study in student athletes
December 16, 2018 - ‘Easy Way Out’? Stigma May Keep Many From Weight Loss Surgery
December 16, 2018 - Gout drug may protect against chronic kidney disease
December 16, 2018 - Talking about memories enhances the wellbeing of older and younger people
December 16, 2018 - Occupational exposure to pesticides increases risk for cardiovascular disease among Latinos
December 16, 2018 - A biomarker in the brain’s circulation system may be Alzheimer’s earliest warning
December 16, 2018 - Magnesium may play important role in optimizing vitamin D levels, study shows
December 16, 2018 - The effect of probiotics on intestinal flora of premature babies
December 16, 2018 - Parents spend more time talking with kids about mechanics of using mobile devices
December 16, 2018 - Biohaven Announces Positive Results from Ongoing Rimegepant Long-Term Safety Study
December 16, 2018 - Arterial stiffness may predict dementia risk
December 16, 2018 - Study explores link between work stress and increased cancer risk
December 16, 2018 - Sex work criminalization linked to incidences of violence finds study
December 16, 2018 - Johns Hopkins researchers discover swarming behavior in fish-dwelling parasite
December 16, 2018 - Schistosomiasis prevention and treatment could help control HIV
December 16, 2018 - Early postpartum opioids linked with persistent usage
December 16, 2018 - Johns Hopkins researchers identify molecular causes of necrotizing enterocolitis in preemies
December 16, 2018 - Advanced illumination expands capabilities of light-sheet microscopy
December 16, 2018 - Alzheimer’s could possibly be spread via contaminated neurosurgery
December 16, 2018 - Unraveling the complexity of cancer biology can prompt new avenues for drug development
December 16, 2018 - Inflammatory Bowel Disease, Prostate Cancer Linked
December 16, 2018 - Cannabis youth prevention strategy should target mental wellbeing
December 15, 2018 - Recent developments and challenges in hMAT inhibitors
December 15, 2018 - Sewage bacteria found lurking in Hudson River sediments
December 15, 2018 - CDC selects UMass Amherst biostatistician model that helps predict influenza outbreaks
December 15, 2018 - Researchers reveal brain mechanism that drives itch-evoked scratching behavior
December 15, 2018 - New computer model helps predict course of the disease in prostate cancer patients
December 15, 2018 - Obesity to Blame for Almost 1 in 25 Cancers Worldwide
December 15, 2018 - How the brain tells you to scratch that itch
December 15, 2018 - New findings could help develop new immunotherapies against cancer
December 15, 2018 - World’s largest AI-powered medical research network launched by OWKIN
December 15, 2018 - Young people suffering chronic pain battle isolation and stigma as they struggle to forge their identities
December 15, 2018 - Lifespan extension at low temperatures depends on individual’s genes, study shows
December 15, 2018 - New ingestible capsule can be controlled using Bluetooth wireless technology
December 15, 2018 - Researchers uncover microRNAs involved in the control of social behavior
December 15, 2018 - Research offers hope for patients with serious bone marrow cancer
December 15, 2018 - Link between poverty and obesity is only about 30 years old, study shows
December 15, 2018 - Mass spectrometry throws light on old case of intentional heavy metal poisoning
December 15, 2018 - BeyondSpring Announces Phase 3 Study 105 of its Lead Asset Plinabulin for Chemotherapy-Induced Neutropenia Meets Primary Endpoint at Interim Analysis
December 15, 2018 - Study finds that in treating obesity, one size does not fit all
December 15, 2018 - Tenacity and flexibility help maintain psychological well-being, mobility in older people
December 15, 2018 - Study reveals role of brain mechanism in memory recall
December 15, 2018 - High levels of oxygen encourage the brain to remain in deep, restorative sleep
December 15, 2018 - Experimental HIV vaccine strategy works in non-human primates, research shows
December 15, 2018 - Genetically modified pigs could limit replication of classical swine fever virus, study shows
December 15, 2018 - FDA Approves Herzuma (trastuzumab-pkrb), a Biosimilar to Herceptin
December 15, 2018 - Cost and weight-loss potential matter most to bariatric surgery patients
December 15, 2018 - Cancer Research UK and AstraZeneca open new Functional Genomics Centre
December 15, 2018 - New research lays out potential path for treatment of Huntington’s disease
December 15, 2018 - Prestigious R&D 100 Award presented to Leica Microsystems
December 15, 2018 - Study shows septin proteins detect and kill gut pathogen, Shigella
December 15, 2018 - Study sheds new light on disease-spreading mosquitoes
December 15, 2018 - 2017 Saw Slowing in National Health Care Spending
December 15, 2018 - Monitoring movement reflects efficacy of mandibular splint
December 15, 2018 - Study supports BMI as useful tool for assessing obesity and health
Penn and CHOP receive major grant to help curb distracted driving

Penn and CHOP receive major grant to help curb distracted driving

image_pdfDownload PDFimage_print

Research team provides smartphone-based “nudges” to drivers in project funded by the Federal Highway Administration

According to the National Highway Traffic Safety Administration, 3,450 drivers are killed each year from distracted driving. M. Kit Delgado, MD, MS, an assistant professor of Emergency Medicine and Epidemiology in the Perelman School of Medicine at the University of Pennsylvania and an associate fellow at the Center for Injury Research and Prevention (CIRP) at Children’s Hospital of Philadelphia, and a team from Penn and CHOP have received a major grant from the Federal Highway Administration, an agency within the United States Department of Transportation, to help curb distracted driving. The team will investigate strategies — such as redesigning insurance discounts — for reducing cell phone use while driving. The $2.3 million project, which includes $1.84 million in federal funds in addition to contributed funding from several participating organizations, is one of the largest federally-funded research projects to address driving and cell phone use.

The objective of the grant is to translate findings from the field of behavioral economics to interventions that can be delivered through smartphones to “nudge” drivers to reduce distracted driving arising from cell phone use. Behavioral economics combines insights and findings from psychology and economics to explain, and try to correct, counter-productive or predictably irrational decision-making.

“Typing and swiping on your phone while driving is something that everyone knows is dangerous and usually illegal, yet people continue to do it. Because it has become a common, impulsive, and almost subconscious behavior, they may not even know how much they are doing it,” said Delgado. “By bringing together a team with experience in behavioral economics and behavioral design, traffic safety, statistics, and epidemiology, we’ll be able to determine whether these strategies successfully address these other problem areas and can help reduce the dangerous and potentially lethal behavior of using a cell phone while driving,”

The study, a collaboration between researchers in Penn’s Center for Health Incentives and Behavioral Economics, the Penn Injury Science Center, the Wharton School, and CHOP’s Center for Injury Research and Prevention, will build on previous innovative and successful work conducted at Penn for testing behavioral economic strategies to change difficult health behaviors such as quitting smoking, staying fit, and taking medications as prescribed.

The project has two parts. First, the collaborators will seek to discover strategies that can be deployed in usage-based insurance (UBI) programs using data collected by Progressive based on an app developed by TrueMotion, a smartphone telematics platform. Progressive Insurance is the first and one of the largest providers of usage-based insurance in the United States, while TrueMotion is a leading provider of the technology or platform services for UBI programs.

Unlike typical insurance policies where rates are based on traditional ratings variables such as a customer’s demographics, UBI uses in-vehicle devices or smartphone apps to understand actual driving behavior. In-vehicle devices and smartphone UBI apps capture driving data such as hard braking, speed, accelerations, time of day, and miles driven. More advanced smartphone telematics technology automatically detects distracting phone use like calls and other types of hand-held or hands-free phone use. Insurers can factor these new distraction events into programs offering safe driving discounts.

“Distracted driving is a nationwide epidemic that threatens everyone on the road. The good news is that advanced smartphone telematics platforms can measure this behavior and give insurers the ability to apply behavioral modification strategies to reduce distraction,” said Ted Gramer, CEO of TrueMotion. “Dr. Delgado and the team at Penn and CHOP are at the forefront of behavioral research, and Progressive is a true innovator in auto insurance and UBI. We’re excited to partner with them to find new solutions to reduce distracted driving and save lives on the road.”

Customers who have already enrolled in Progressive’s Snapshot Mobile, a smartphone usage-based insurance program using an app developed by TrueMotion, will be invited to participate with a goal of recruiting 1,500 drivers nationally. The drivers will be randomly assigned to six study groups, with circumstances varying in each group to allow the research team to determine which behavioral strategies are most effective in reducing hand-held cell phone use while driving.

Strategies to be tested include encouraging adoption of phone settings that automatically silence notifications while driving, providing feedback on the amount of phone use while driving relative to other customers in the same demographic, and awarding various financial incentives for staying off the phone. The goal is to develop insights on how safe driving discounts, which do not currently factor in phone use while driving, could be redesigned to be more salient and effective, thereby rewarding safer drivers with lower insurance premiums and also making all insurance customers safer behind the wheel.

Additionally, using UBI technology, the researchers will partner with large employers to test strategies to lower cell phone use among employees while driving. Teams of drivers will “compete” with each other to register the lowest levels of phone use, with social recognition for high-performing groups serving as key motivator. Financial incentives may be used as well. This part of the study potentially includes both company and private vehicles. The details of this study will be announced separately.

“Through data gained from Snapshot, we know that actual driving behavior is the leading variable in predicting a driver’s risk for insurance purposes,” said James Haas, Progressive’s Business Leader of Usage Based Insurance. “Mobile phone use continues to rise and we’re excited to see if the strategies Dr. Delgado’s team at Penn and CHOP use will lead to fewer distractions while driving and encourage safer driving behaviors. “

Forty-six states have banned texting while driving and 16 have banned using a handheld cell phone while in the car. “Given that the impact of current strategies so far has been limited, we hope our research will lead to solutions that can make a difference on a wide scale as use of technology in auto-insurance programs becomes more common,” Delgado said.

Delgado also heads Penn’s Behavioral Science & Analytics for Injury Reduction (BeSAFIR) lab, which applies data science and behavioral economics toward injury prevention and trauma and emergency care improvement. Collaborators on the project include Scott Halpern, Kevin Volpp, and Roy Rosin from Penn’s Center for Health Incentives and Behavioral Economics, Catherine C. McDonald, from the Penn School of Nursing and CIRP, Doug Wiebe from the Penn Injury Science Center, Ian Barnett from Penn’s department of Biostatistics, Epidemiology, and Informatics, Dylan Small from the Wharton School, and Flaura Winston from the CIRP.

Source:

https://www.pennmedicine.org/news/news-releases/2018/november/penn-and-chop-team-receives-grant-to-study-best-practices-for-curbing-cell-phone-use-while-driving

Tagged with:

About author

Related Articles